Virtual Senior Night for Playtex Sport

In the Spring of 2020, COVID-19 enforced stay-at-home orders, suspending schools indefinitely. Resulting in cancellations of in-person student events and celebrations for the class of 2020. And while many brands and celebrities jumped at the opportunity to celebrate proms and graduations virtually, Playtex Sport, as the #1 athletic tampon brand, focused on protecting and celebrating who has always been our top priority - athletes. So we set out to host the first-ever Virtual Senior Night to celebrate female teams and athletes from all over the country. And to host the live event, we picked a natural cheerleader who was also missing her Senior season - Netflix Cheer’s Gabi Butler.