MCDONALD'S THE FLIP

We Are Unlimited

🚨1.6 BILLION IMPRESSIONS 🚨

Adweek’s #7 Best Marketing Stunt of 2018

 

Millions of women have chosen McDonald's to be a part of their story. The challenge: How do we break through the chatter to recognize and celebrate every woman on International Women's Day? By flipping the iconic golden arches to a "W" at 100 female-owned-and-operated store locations around the United States.

 


packaging

Packaging

In 100 female-owned stores across the country, customers were able to take home rebranded fry boxes, bags and cups.


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Social

We flipped the logos across our social and digital channels to share our celebration with the world.

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Uniforms

Crew members at participating women-owned McDonald's across the United States wore hats and shirts with flipped logos, bringing our celebration front and center to every purchase.

dot com

McDonalds.com

Logos were flipped across our online properties, while a dedicated page highlighted unique stories from an array of women.

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flipped arches

PRESS

1.6 billion impressions

AWARDS

Cannes Lions / Gold / Social Responsibility

Cannes Lions / Silver / Ambient Special Build

Cannes Lions / Bronze / Ambient Display

Cannes Lions / Bronze / Brand Activation

Cannes Lions / Bronze / Use of Events & Stunts

Cannes Lions / Bronze / Promotional Packaging

D&AD / Yellow Pencil / Campaign Branding

D&AD / Yellow Pencil / Brand Experience

D&AD / Yellow Pencil / Logos

D&AD / Graphite Pencil / Graphic Design Point of Sale

D&AD / Graphite Pencil / Use of Retail

D&AD / Wood Pencil / Use of PR

Addy / Gold / Packaging

Addy / Gold / Point of Purchase

Addy / Gold / Integrated Brand Identity

Addy / Silver / Direct

Addy / Silver / Guerrilla OOH

Effies / Bronze / Corporate Reputation

Effies / Bronze / Carpe Diem

Art Director’s Club / Gold / Experiential / Installations

Art Director’s Club / Silver / Environmental / Retail

Art Director’s Club / Silver / Integrated / Branding

Art Director’s Club / Bronze / OOH

Art Director’s Club / Bronze / Promotional / POP

Art Director’s Club / Bronze / Spatial Design / Retail

AICP Next Experiential Winner

AICP Next 2019 Purpose-Driven Advertising

Clio Awards / Gold / Integrated Campaign

Clio Awards / Silver / Out of Home Takeover

Clio Awards / Silver / Out of Home Other

Clio Awards / Bronze / PR - Special Event

Clio Awards / Bronze / PR - Cause Related

Clio Awards / Bronze / PR - Brand Development

One Show / Gold / Design / Brand Installation

One Show / Gold / Design / OOH

One Show / Gold / Print & Outdoor / Promo

One Show / Gold / Print & Outdoor / Installation

One Show / Gold / Experiential & Immersive / Installation

One Show / Gold / Integrated / Branding

One Show / Gold / Integrated / Brand Transformation

One Show / Silver / PR / Brand Voice

One Show / Silver / Print & Outdoor / POP

One Show / Silver / Direct / POP

One Show / Silver / Experiential & Immersive / Events

One Show / Bronze / PR / Events & Experiential

LIA / Gold / Design / POS

LIA / Silver / Package Design

LIA / Bronze / Ambient Retail

Adweek Experiential / Finalist / Best Use of OOH in Experiential Activation

Adweek Experiential / Finalist / Experiential Activation Less than $1Million

Addy / Best of Show / Silver / Ambient Installations

Addy / Silver / OOH Interior