We Are Unlimited


Adweek’s #7 Best Marketing Stunt of 2018


D&AD / Graphite Pencil / Use of Retail

D&AD / Wood Pencil / Use of PR

Clio Awards / Gold / Integrated Campaign

Clio Awards / Silver / Out of Home Takeover

Clio Awards / Silver / Out of Home Other

Clio Awards / Bronze / PR - Special Event

Clio Awards / Bronze / PR - Cause Related

Clio Awards / Bronze / PR - Brand Development

LIA / Gold / Design

LIA / Silver / Package Design

LIA / Bronze / Ambient

Addy / Silver / Ambient Installations

Addy / Silver / OOH Interior


Cannes Lions / Gold / Social Responsibility

Cannes Lions / Silver / Ambient Special Build

Cannes Lions / Bronze / Ambient Display

Cannes Lions / Bronze / Brand Activation

Cannes Lions / Bronze / Use of Events & Stunts

Cannes Lions / Bronze / Promotional Packaging

D&AD / Yellow Pencil / Campaign Branding

D&AD / Yellow Pencil / Brand Experience

D&AD / Yellow Pencil / Logos

D&AD / Graphite Pencil / Graphic Design Point of Sale

Addy / Gold / Packaging

Addy / Gold / Point of Purchase

Addy / Gold / Integrated Brand Identity

Addy / Silver / Direct

Addy / Silver / Guerrilla OOH


Millions of women have chosen McDonald's to be a part of their story. The challenge: How do we break through the chatter to recognize and celebrate every woman on International Women's Day? By flipping the iconic golden arches to a "W" at 100 female-owned-and-operated store locations around the United States.




In 100 female-owned stores across the country, customers were able to take home rebranded fry boxes, bags and cups.



We flipped the logos across our social and digital channels to share our celebration with the world.



Crew members at participating women-owned McDonald's across the United States wore hats and shirts with flipped logos, bringing our celebration front and center to every purchase.

dot com

Logos were flipped across our online properties, while a dedicated page highlighted unique stories from an array of women.

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flipped arches


1.6 billion impressions