MCDONALD'S THE FLIP

We Are Unlimited

๐Ÿšจ1.6 BILLION IMPRESSIONS ๐Ÿšจ

 

D&AD / Graphite Pencil / Use of Retail

D&AD / Wood Pencil / Use of PR

Clio Awards / Gold / Integrated Campaign

Clio Awards / Silver / Out of Home Takeover

Clio Awards / Silver / Out of Home Other

Clio Awards / Bronze / PR - Special Event

Clio Awards / Bronze / PR - Cause Related

Clio Awards / Bronze / PR - Brand Development

LIA / Gold / Design

LIA / Silver / Package Design

LIA / Bronze / Ambient

BUNCH โ€˜Oโ€™ SHORTLISTS

Cannes Lions / Gold / Social Responsibility

Cannes Lions / Silver / Ambient Special Build

Cannes Lions / Bronze / Ambient Display

Cannes Lions / Bronze / Brand Activation

Cannes Lions / Bronze / Use of Events & Stunts

Cannes Lions / Bronze / Promotional Packaging

D&AD / Yellow Pencil / Campaign Branding

D&AD / Yellow Pencil / Brand Experience

D&AD / Yellow Pencil / Logos

D&AD / Graphite Pencil / Graphic Design Point of Sale

 
 

Millions of women have chosen McDonald's to be a part of their story. The challenge: How do we break through the chatter to recognize and celebrate every woman on International Women's Day? By flipping the iconic golden arches to a "W" at 100 female-owned-and-operated store locations around the United States.

 


packaging

Packaging

In 100 female-owned stores across the country, customers were able to take home rebranded fry boxes, bags and cups.


social.png

Social

We flipped the logos across our social and digital channels to share our celebration with the world.

uniform.png

Uniforms

Crew members at participating women-owned McDonald's across the United States wore hats and shirts with flipped logos, bringing our celebration front and center to every purchase.

dot com

McDonalds.com

Logos were flipped across our online properties, while a dedicated page highlighted unique stories from an array of women.

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flipped arches

PRESS

1.6 billion impressions