MCDONALD'S THE FLIP

Unlimited

🚨1.6 BILLION IMPRESSIONS πŸš¨

πŸ†Cannes Lion, Gold - Social Responsibility πŸ†

πŸ†Cannes Lion, Silver - Special Build πŸ†

πŸ†Cannes Lion, Bronze - Brand Activation πŸ†

πŸ†Cannes Lion, Bronze - Use of Events & Stunts πŸ†

πŸ†Cannes Lion, Bronze - Promotional Packaging πŸ†

πŸ†D&AD Yellow Pencil - Branding - Campaign Branding πŸ†

πŸ†D&AD Yellow Pencil - Branding - Brand Experience πŸ†

πŸ†D&AD Yellow Pencil - Branding - Logos πŸ†

πŸ†D&AD Graphite Pencil - Graphic Design πŸ†

πŸ†D&AD Graphite Pencil - Media - Use of Retail πŸ†

πŸ†D&AD Wood Pencil - Media - Use of PR πŸ† 

...and 6 Cannes Shortlists

 

Millions of women have chosen McDonald's to be a part of their story. The challenge: How do we break through the chatter to recognize and celebrate every woman on International Women's Day? By flipping the iconic golden arches to a "W" at 100 female-owned-and-operated store locations around the United States.

 


packaging

Packaging

In 100 female-owned stores across the country, customers were able to take home rebranded fry boxes, bags and cups.


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Social

We flipped the logos across our social and digital channels to share our celebration with the world.

uniform.png

Uniforms

Crew members at participating women-owned McDonald's across the United States wore hats and shirts with flipped logos, bringing our celebration front and center to every purchase.

dot com

McDonalds.com

Logos were flipped across our online properties, while a dedicated page highlighted unique stories from an array of women.

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flipped arches

PRESS

1.6 billion impressions