MCDONALD'S INTERNATIONAL WOMEN'S DAY

Unlimited

๐Ÿšจ1.6 BILLION IMPRESSIONS ๐Ÿšจ

๐Ÿ†D&AD Yellow Pencil - Branding - Campaign Branding ๐Ÿ†

๐Ÿ†D&AD Yellow Pencil - Branding - Brand Experience ๐Ÿ†

๐Ÿ†D&AD Yellow Pencil - Branding - Logos ๐Ÿ†

๐Ÿ†D&AD Graphite Pencil - Graphic Design ๐Ÿ†

๐Ÿ†D&AD Graphite Pencil - Media - Use of Retail ๐Ÿ†

๐Ÿ†D&AD Wood Pencil - Media - Use of PR ๐Ÿ† 

 

Millions of women have chosen McDonald's to be a part of their story. The challenge: How do we break through the chatter to recognize and celebrate every woman on International Women's Day? By flipping the iconic golden arches to a "W" at 100 female-owned-and-operated store locations around the United States.

 


packaging

Packaging

In 100 female-owned stores across the country, customers were able to take home rebranded fry boxes, bags and cups.


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Social

We flipped the logos across our social and digital channels to share our celebration with the world.

uniform.png

Uniforms

Crew members at participating women-owned McDonald's across the United States wore hats and shirts with flipped logos, bringing our celebration front and center to every purchase.

dot com

McDonalds.com

Logos were flipped across our online properties, while a dedicated page highlighted unique stories from an array of women.

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flipped arches

PRESS

1.6 billion impressions