MCDONALD'S “THE FLIP”
We Are Unlimited
🚨1.6 BILLION IMPRESSIONS 🚨
Millions of women have chosen McDonald's to be a part of their story. The challenge: How do we break through the chatter to recognize and celebrate every woman on International Women's Day? By flipping the iconic golden arches to a "W" at 100 female-owned-and-operated store locations around the United States.
Packaging
In 100 female-owned stores across the country, customers were able to take home rebranded fry boxes, bags and cups.
Social
We flipped the logos across our social and digital channels to share our celebration with the world.
Uniforms
Crew members at participating women-owned McDonald's across the United States wore hats and shirts with flipped logos, bringing our celebration front and center to every purchase.
McDonalds.com
Logos were flipped across our online properties, while a dedicated page highlighted unique stories from an array of women.
PRESS
AWARDS
Cannes Lions / Gold / Social Responsibility
Cannes Lions / Silver / Ambient Special Build
Cannes Lions / Bronze / Ambient Display
Cannes Lions / Bronze / Brand Activation
Cannes Lions / Bronze / Use of Events & Stunts
Cannes Lions / Bronze / Promotional Packaging
D&AD / Yellow Pencil / Campaign Branding
D&AD / Yellow Pencil / Brand Experience
D&AD / Yellow Pencil / Logos
D&AD / Graphite Pencil / Graphic Design Point of Sale
D&AD / Graphite Pencil / Use of Retail
D&AD / Wood Pencil / Use of PR
Addy / Gold / Packaging
Addy / Gold / Point of Purchase
Addy / Gold / Integrated Brand Identity
Addy / Silver / Direct
Addy / Silver / Guerrilla OOH
Effies / Bronze / Corporate Reputation
Effies / Bronze / Carpe Diem
Art Director’s Club / Gold / Experiential / Installations
Art Director’s Club / Silver / Environmental / Retail
Art Director’s Club / Silver / Integrated / Branding
Art Director’s Club / Bronze / OOH
Art Director’s Club / Bronze / Promotional / POP
Art Director’s Club / Bronze / Spatial Design / Retail
AICP Next Experiential Winner
AICP Next 2019 Purpose-Driven Advertising
Clio Awards / Gold / Integrated Campaign
Clio Awards / Silver / Out of Home Takeover
Clio Awards / Silver / Out of Home Other
Clio Awards / Bronze / PR - Special Event
Clio Awards / Bronze / PR - Cause Related
Clio Awards / Bronze / PR - Brand Development
One Show / Gold / Design / Brand Installation
One Show / Gold / Design / OOH
One Show / Gold / Print & Outdoor / Promo
One Show / Gold / Print & Outdoor / Installation
One Show / Gold / Experiential & Immersive / Installation
One Show / Gold / Integrated / Branding
One Show / Gold / Integrated / Brand Transformation
One Show / Silver / PR / Brand Voice
One Show / Silver / Print & Outdoor / POP
One Show / Silver / Direct / POP
One Show / Silver / Experiential & Immersive / Events
One Show / Bronze / PR / Events & Experiential
LIA / Gold / Design / POS
LIA / Silver / Package Design
LIA / Bronze / Ambient Retail
Adweek Experiential / Finalist / Best Use of OOH in Experiential Activation
Adweek Experiential / Finalist / Experiential Activation Less than $1Million
Addy / Best of Show / Silver / Ambient Installations
Addy / Silver / OOH Interior