Role: Digital Producer

DraftFCB Chicago partnered with Intersect Digital to produce seasonal lookbooks for Kmart Fashion ( The site, built in HTML5, CSS, and JavaScript, is continually updated to reflect new seasonal offerings and design changes made by the creative team at DraftFCB. The site is optimized for both desktop and mobile, with Google Analytics attached to all interactive buttons on the page. Past executions that I've produced are Spring 2014, Fall 2014, Spring 2015.

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  • Jackie Irmen, Kmart Fashion
  • Catherine Hudon, Senior Digital Producer
  • Intersect Digital, Web Development
  • Ben Murphy, Director of Technology
  • John Skibicki, Lead Programmer