We created an HTML5 cross-platform shoppable video, in partnership with DJ MNDR to promote Kmart's Spring 2014 collection. Users are given multiple points during the video to pause playback and click on hot spots in frame to shop. Each hot spot loads a popup window containing product information and links to buy on via Kmart's e-commerce API. Users are able to add products to their shopping cart from the video experience, as well as share product links with their Facebook and Twitter followers.