KMART FASHION VIDEO
Role: Digital Producer
DraftFCB partnered with ClickFire Media to create the Kmart Shoppable Fashion Video, an HTML5 based cross-platform shoppable video, in partnership with DJ MNDR to promote Spring 2014 collection. Users are given multiple points during the video to pause playback and click on hot spots in frame to shop. Each hot spot loads a popup window containing product information and links to buy on kmart.com via Kmart's e-commerce API. Users are able to add products to their kmart.com shopping cart from the video experience, as well as share product links with their Facebook and Twitter followers. Using YouTube's API, we were able to offer the full site experience on all recent versions of desktop browsers and tablets.