KMART FASHION VIDEO

DraftFCB

We created an HTML5 cross-platform shoppable video, in partnership with DJ MNDR to promote Kmart's Spring 2014 collection. Users are given multiple points during the video to pause playback and click on hot spots in frame to shop. Each hot spot loads a popup window containing product information and links to buy on kmart.com via Kmart's e-commerce API. Users are able to add products to their kmart.com shopping cart from the video experience, as well as share product links with their Facebook and Twitter followers.