KMART INACTIVITY TRACKER

FCB Chicago

🏆 CANNES LIONS 2015 - GOLD - DIRECT / DIGITAL & SOCIAL 🏆

🏆 D&AD - WOOD PENCIL - INTEGRATED MOBILE CAMPAIGN 🏆

🏆 CREATIVITY ONLINE EDITOR'S PICK 🏆

 

We created a wearable activity band for Kmart's Joe Boxer brand that promotes users to #ChillHard. The band syncs via bluetooth to any smartphone and tracks your immobility with badges and notifications. We created a microsite to let users know what they have to look forward to (spoiler: it's sitting on their couch) and how to use the device. 

 

inactivity tracker

PRESS