FCB Chicago

Cannes Lions / Gold / Direct - Digital & Social

D&AD / Wood Pencil / Integrated Mobile Campaign

Creativity Online Editor’s Pick

We created a wearable activity band for Kmart's Joe Boxer brand that promotes users to #ChillHard. The band syncs via bluetooth to any smartphone and tracks your immobility with badges and notifications. We created a microsite to let users know what they have to look forward to (spoiler: it's sitting on their couch) and how to use the device. 


inactivity tracker