KMART INACTIVITY TRACKER

FCB Chicago

Role: Associate Digital Producer

FCB Chicago partnered with in-house development team to create an activity band for Kmart's Joe Boxer brand that promotes users to #ChillHard. The band was designed and developed in-house and tapped into the API of another fitness band application in order to function properly and connect to users' mobile devices.

 

Inactivity Tracker Microsite

Awards

In The News

inactivity tracker

Team

  • Michael Shirley, Creative Director
  • Libbey Saelzler, Senior Digital Producer
  • John Bleeden, Creative Producer
  • Ben Murphy, Director of Technology
  • Clint Ruch, Associate Director of Technology
  • John Skibicki, Lead Programmer