FCB Chicago

I worked as a digital producer with the team at FCB to create a wearable activity band for Kmart's Joe Boxer brand that promotes users to #ChillHard. The band syncs via bluetooth to any smartphone and tracks your immobility with badges and notifications. To create the device we partnered with a chinese company named TimeStar to prototype a wearable band that syncs up to your smartphone via bluetooth to reward you with badges for your laziness. The device was iOS & Android compatible with native applications on each platform that also provided the opportunity to shop.


inactivity tracker