KMART INACTIVITY TRACKER
Role: Associate Digital Producer
FCB Chicago partnered with in-house development team to create an activity band for Kmart's Joe Boxer brand that promotes users to #ChillHard. The band was designed and developed in-house and tapped into the API of another fitness band application in order to function properly and connect to users' mobile devices.
- Gold Cannes Lions 2015 - Direct - Digital & Social / Use of Mobile Marketing
- Creativity Online Editor's Pick
In The News
- Adweek "Kmart and Joe Boxer's High Tech Bracelet Measures Inactivity and Celebrates Laziness"
- Co.Create "Forget FitBit, Kmart Celebrates Lethargy with Joe Boxer Inactivity Band and a Really Lazy 60-minute Ad"
- Creativity Online "Couch Potatoes Get Their Own Fuelband"
- Adland "Joe Boxer Stakes Claim as the official sponsor of Lounging with Nonactivity Tracker"
- Michael Shirley, Creative Director
- Libbey Saelzler, Senior Digital Producer
- John Bleeden, Creative Producer
- Ben Murphy, Director of Technology
- Clint Ruch, Associate Director of Technology
- John Skibicki, Lead Programmer