FOCUS FEATURES

Freelance

 

Focus Features needed a hand with art direction for several of their promotional items and activations. In this role I used my ad-lady knowledge to work several roles as an art director, strategist, and producer to effectively promote the company's feature films. 

 

Film: Loving

loving

Above: Billboard design for film promotion.

 

Right/Below: HTML Email campaign and sharable imagery to promote Loving Day, the celebration of the Supreme Court's ruling to allow interracial marriage.

 

Far Below: Landing page designed as URL destination for email blast; users are encouraged to share one of the images on the page to promote Loving Day via social networks.

 

(click here to view page)

all love
love is love
loving email

Film: The Forest

Below: I created a series of about 500 custom viewmasters (yeah, that kind!) for influencers across the country. The viewmaster included 7 stills lifted from the movie, as well as a personalized image of each influencer in front of the ghost from the film, as if they are experiencing the horror themselves through the viewmaster.

Right: a window cling I designed based around the movie's promo poster.

viewfinder
the forest